Case study
Modern Tamasha case study
In short
Modern Tamasha is a music collective in Delhi NCR: old soul, modern music, DJs, events and good people. SCAIL manages its Instagram. The brief: Grow a music community online and fill every Tamasha night, while giving resident and guest DJs a platform.
What SCAIL did
- Manage the Instagram account end to end
- Build each edition as a numbered event (Tamasha 01, 02, 03 and onward) with highlights for every night
- Shoot crowd and DJ reels and post recaps after every night
- Promote DJ edits and releases alongside events
- Run nights with venue partners, including Beerlin
Highlights
- A clear series identity across Tamasha editions
- Artist content that promotes the DJs and the collective together
- Partnership nights at Beerlin
See the work
Services used
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