Case study
Eldercare case study
In short
Eldercare offers 360° preventive care assessments at home, led by occupational therapists and physiotherapists, helping seniors age safely and independently. The brief: Build trust with families, many of whom live abroad, and help them notice health risks for parents in India before they become emergencies.
What SCAIL did
- Turned health data into simple awareness posts: high blood pressure, hearing, home safety and falls
- Wrote for the family decision-maker, including children living abroad
- Used calm, respectful imagery of older adults, never fear
- Kept one clear topic and one practical action per post
- Ran a consistent brand look in Eldercare pink and blue
Highlights
- A library of shareable awareness posts on common senior health risks
- Content designed for families checking in from abroad
- A trust-first tone suited to healthcare
See the work
Services used
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