Social Media & Digital Marketing in Gurugram
SCAIL Marketing runs content, social media and paid ads as one programme for consumer brands in Gurugram. We shoot reels around real moments, put Meta ad budget behind what already performs, keep Google listings sharp, and report monthly on sales, bookings and walk-ins rather than likes.
Who it is for
- Restaurants, bars and cafés that want fuller weeknights
- D2C and snack brands that need trial and repeat orders
- Healthcare and wellness services building trust
- Event brands that need to sell out nights
What is included
Content strategy and calendar
A monthly calendar built around your business goals, signature moments and what your audience actually engages with.
Reels and shoots
Short-form video and photography shot on the ground, at events, in-store and with real customers, edited for each platform.
Creator collaborations
Matching your brand with relevant local creators and communities, briefing them and tracking the results.
Meta ads (Facebook and Instagram)
Promoting content that already performs organically, with tight local targeting and one clear offer or reason to act.
Google Business Profile and listings
Accurate details, fresh photos, review replies and listings on the platforms your customers use to decide.
Monthly reporting
One report that connects spend to sales, bookings, walk-ins, reviews and repeat customers, with what we will change next month.
How it works
Week 1
Audit of current channels, content and ads.
Week 2
Content plan, ad plan and targets.
Ongoing
Weekly content, ads adjusted weekly.
Monthly
Report and plan for next month.
What you get: A steady stream of on-brand content, ad spend that follows proven performance, and a clear monthly view of what marketing is doing for sales.
Why SCAIL
Social media and digital marketing only matter if they change what happens in your business. SCAIL plans content around moments that already happen, such as signature nights, run clubs, launches and real customers, so posts feel native to the platform and give ad budget something worth amplifying. Paid reach goes behind content that is already earning saves and shares, targeted to the Gurugram neighbourhoods your customers actually come from.
Because the same team also runs events and loyalty, marketing connects to what happens on the ground: an event becomes a week of content, a reel becomes an offer, and a new customer gets a reason to come back.
Every month starts with a plan and ends with one clear report. The plan sets the content calendar, shoot days, creator collaborations and ad budget split; the report shows what each piece of content and every rupee of ad spend did for bookings, orders and walk-ins. We keep what works, cut what does not and agree the next month together, so marketing improves steadily instead of restarting each quarter.
Results we track
- Bookings, orders and walk-ins from each campaign
- Cost per booking, enquiry or first order
- Saves, shares and watch time on reels
- Google Business Profile calls, direction requests and reviews
- Repeat customers from re-engagement messages
How pricing works
Marketing runs on a monthly retainer that covers strategy, content, shoots, community and reporting; ad spend is separate and paid directly to the platforms. The retainer depends on posting volume, shoot days and channels. We share a proposal after discovery and can include performance-linked fees.
In action
For Health Monk, a healthy snacking brand, content is built around showing up at run clubs and fitness events. For Eldercare, health data becomes simple awareness posts for families abroad. For Beerlin, each weekly night is shot as reels with paid reach behind the best performers.
Related reading
Frequently asked questions
What is included in social media marketing for a business in Gurugram?
Strategy and a content calendar, reels and shoots, creator collaborations, Meta ads, Google Business Profile management and monthly reporting tied to sales, bookings and walk-ins.
Do you only manage Instagram?
Instagram and Facebook are usually the core, run through Meta ads, alongside Google Business Profile and listings. We add other channels when your customers are there.
How many posts and reels will we get each month?
It depends on the plan, but most brands start with a weekly rhythm of reels and posts plus stories, adjusted after the first month based on what drives results.
Is ad spend included in the fee?
No. Ad spend is paid directly to Meta or Google so you keep full control and visibility; our fee covers planning, creative and management.
Talk to us about marketing
WhatsApp or call +91 97112 07437. We reply within one working day.