Case study
Elixir case study
In short
Elixir creates themed nights and city experiences in Delhi NCR, from artist nights to concept parties. The brief: Make every night feel like an event people plan their week around, and sell it out through Instagram.
What SCAIL did
- Built each night around one clear concept, such as a heist theme or a circus night
- Gave every concept its own look, music and teaser campaign
- Ran a promotion window of teasers, reveals and countdowns
- Booked artists that fit each theme
- Turned every night into recap reels that sell the next one
Highlights
- Recurring concept nights with their own identity, such as Money Heist editions
- Artist nights that travel well on Instagram
- A content loop: each event promotes the next
See the work
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