ConsultancyMarketingEvents

We make
brands people
come back to.

SCAIL is a growth partner for hospitality and lifestyle brands. Strategy, content, ads, events and loyalty from one team, measured on bookings, footfall and repeat visits.

4Partner brands
5Pillars, one team
2026Best Micro Brewery award
Beerlin @beerlin_southpointmallHealth Monk healthmonk.co.inElixir PartnerEldercare Partner
Brands we work with

Four brands.
Three industries.
One playbook.

From a Golf Course Road brewpub to preventive health and elder care, every SCAIL partner runs on the same five pillars. Follow them to see the work as it goes live.

BL

Beerlin

Microbrewery · Gurugram

Neighbourhood brewpub at South Point Mall, Golf Course Road. Six house brews, live music nights and open-air seating facing the Aravallis.

HM

Health Monk

Preventive health

Preventive health assessments and wellness programmes covering metabolic health, gut and digestion, fitness and healthy ageing.

EX

Elixir

Partner brand
Instagram link coming soon
EC

Eldercare

Elder care
Instagram link coming soon
Featured work · Beerlin, Gurugram

Turning a brewpub into a weekly ritual.

For Beerlin at South Point Mall we built a weekly calendar of signature nights, shot them as short reels and put paid reach behind the best performers. Each night has its own name, look and day, so guests know where to be on a Thursday.

Signature nights4 recurring
FormatReels-first
ChannelsInstagram · Meta ads
RecognitionBest Micro Brewery
Properties we run Sufi ThursdaysJumme Ki RaatBollywood RewindShe's There NightOktoberfestSunday Sundowner
2026

Popular Choice Award, Best Micro Brewery

The Big F Awards 2026 by Indian Food Freak, won by Beerlin.

◎  Follow Beerlin
The SCAIL method

Five pillars. One growth curve.

Most brands buy these separately and nothing connects. We run them as one sequence, so every post, campaign and event moves the same number.

S

Strategy

A plan tied to a business number, not a vanity metric.

  • Positioning and concept
  • Menu and pricing
  • Monthly growth plan
C

Content

Made for the platform it lives on, earning attention on merit.

  • Reels and shoots
  • Content calendars
  • Creator collabs
A

Audience

The centre of the name. Real people first, then more of them.

  • Meta ads
  • Local targeting
  • Google and listings
I

Impact

Results measured, reported plainly, used to decide what's next.

  • Signature events
  • Brand tie-ups
  • Monthly reporting
L

Loyalty

Customers who return and recommend, so growth compounds.

  • WhatsApp re-engagement
  • Reviews
  • Repeat-visit tracking
Services

Three ways to work with us

Start with the one you need most. Each draws on all five pillars, so you can add more later without changing teams.

01 · Advise

Hospitality Consultancy

For owners opening, repositioning or fixing a business. We audit, set the plan and stay while it is carried out.

ConceptMenu & pricingLaunch planOps audit
02 · Grow

Marketing

Content, social and paid ads as one programme, with a monthly report that ties spend to bookings and walk-ins.

ReelsMeta adsShootsListings
03 · Host

Events Management

Nights people plan their week around. Concept, artists, sponsors, promotion and on-ground execution.

Live & DJ nightsBrand launchesCorporateSponsors
Approach

A partner, not an agency

We work inside your business, with access to your numbers and a say in what happens on the floor.

A typical agency

Delivers posts

  • Measures likes, reach and followers
  • Works from a brief, rarely visits
  • Marketing, events and operations split across vendors
  • Paid the same whether you grow or not
SCAIL

Delivers growth

  • Measures bookings, footfall and repeat guests
  • On your floor on your busiest nights
  • One team across strategy, content, ads, events and loyalty
  • Open to performance-linked fees
Week 1

Discover

Site visit, numbers review, guest and competitor study.

Week 2

Plan

A 90-day plan across all five pillars with targets you sign off.

Day 15 on

Run

Content, campaigns and events go live, adjusted weekly.

Monthly

Review

One report: spend, bookings, footfall, reviews, repeat visits.

Team

The people behind SCAIL

Operators first. We have built and run hospitality businesses, so we plan for what actually happens on a busy Saturday night.

SP

Sandeep Pundir

Founder
PB

Parth Bagga

Co-founder
KD

Krish Dewan

Events & Experience
AK

Agrim Kukreja

Marketing Head
Contact

Ready
to scale?

Tell us about your brand and we'll come back within one working day to set up a call.

Email
parth@scail.in
Web
www.scail.in
Based in
Gurugram, Haryana
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