Case study
Beerlin case study
In short
Beerlin is a neighbourhood brewpub at South Point Mall on Golf Course Road, Gurugram, with six house brews, live music and open-air seating facing the Aravallis. The brief: Give guests a reason to come back every week, not just on a Saturday, and turn a great venue into a habit.
What SCAIL did
- Built a weekly calendar of named signature nights, each with its own day, name and look: Sufi Thursdays, Jumme Ki Raat, Bollywood Rewind and She's There Night
- Added seasonal properties such as Oktoberfest and Sunday Sundowner
- Curated artists for each property so the music matches the night
- Shot every night as short reels and posted within a day
- Put Meta ad budget only behind reels that were already performing
- Used recaps and weekend-push posts to keep the calendar visible
Highlights
- Four recurring signature nights anchor the week
- Popular Choice Award, Best Micro Brewery, The Big F Awards 2026 by Indian Food Freak
- Music nights also run with partners such as Modern Tamasha
See the work
Services used
Want results like Beerlin?
WhatsApp or call +91 97112 07437. We reply within one working day.