WhatsApp automation
WhatsApp broadcast campaigns that people actually read: 10 rules
Quick answer
Good WhatsApp campaigns go only to customers who opted in, are segmented by what each group cares about, say one thing with one clear action, arrive at a sensible time and are sent sparingly. Measure replies, clicks and sales, and stop messaging people who never engage.
The 10 rules
- Opt-in first. Only message people who agreed to hear from you. It is Meta policy and good manners.
- Segment. New customers, regulars, premium buyers and lapsed customers need different messages.
- One message, one action. Book, order, reply YES or view the collection. Not all four.
- Lead with value. A new arrival, an invitation or useful information beats a bare discount.
- Use images or short video. Product photos and 10-second clips stand out in a chat list.
- Add quick-reply buttons. "Book", "Not now" and "Stop offers" make responding easy.
- Time it. Late morning and early evening usually work; avoid late nights.
- Cap frequency. One to two campaigns a week for most brands.
- Personalise. Name, last purchase or favourite category, pulled from your CRM.
- Prune. Remove people who have not opened or replied in months.
Example campaign calendar
| Week | Segment | Message |
|---|---|---|
| 1 | All opted-in | New collection or menu launch |
| 2 | Premium buyers | Early access or private event |
| 3 | Lapsed 60+ days | "We miss you" with a reason to return |
| 4 | Recent buyers | Feedback and review request |
SCAIL builds and runs these campaigns as part of WhatsApp Automation.
Key takeaways
- Opt-in, segmentation and restraint are what keep campaigns effective.
- Every message needs one clear action and an easy way to reply.
- Measure sales and replies, then prune inactive contacts.
Frequently asked questions
Why do WhatsApp campaigns get blocked?
Usually because messages go to people who did not opt in, are too frequent or are irrelevant. High block rates can lower your quality rating with Meta and limit how many people you can message.
What is a WhatsApp message template?
A pre-approved message format required on the WhatsApp Business API when a business starts a conversation, used for offers, updates and reminders.
Want this for your brand?
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