LinkedIn marketing for B2B tech companies: a 90-day plan
Start with the founder's profile, not the company page. Over 90 days, post two to three times a week on real problems your buyers face, share proof and lessons from projects, engage daily with prospects and partners, and follow up every warm conversation personally. Measure conversations and meetings, not likes.
Days 1–15: foundations
- Founder headline that says who you help and how: "Helping retailers automate operations with AI".
- Featured section with a case study and a demo.
- Company page with clear services, industries and a contact action.
- A list of 200 target accounts and decision-makers.
Days 16–60: consistent content
| Pillar | Example post |
|---|---|
| Problem | "Three reasons inventory data never matches in retail" |
| Build | A short screen recording of an automation you shipped |
| Proof | Client result with permission: before, after, number |
| Opinion | What most companies get wrong about AI pilots |
| Culture | Team, hiring, events |
Days 61–90: conversations
- Comment thoughtfully on target accounts' posts daily.
- Invite engaged people to a short roundtable or demo.
- Move warm conversations to a call or WhatsApp quickly.
What to measure
Profile visits from target companies, connection acceptance, conversations started, meetings booked and pipeline created.
Key takeaways
- Founder profiles outperform company pages for trust.
- Post on problems, builds and proof two to three times a week.
- Daily engagement turns content into conversations.
Frequently asked questions
How often should a B2B founder post on LinkedIn?
Two to three times a week is sustainable and effective for most founders, with daily comments on relevant posts.
Are LinkedIn ads worth it for small tech companies?
They can be, for high-value deals and tightly defined audiences, but organic founder content and outreach usually come first because LinkedIn ad costs are relatively high.
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