How to choose a marketing agency in Gurugram: 10 questions to ask
Before hiring a marketing agency in Gurugram, ask what business number they will be measured on, who will actually work on your account, how often they will visit, how content, ads and events connect, how they report results, and whether any fees are linked to performance. Choose the team that answers in terms of sales, bookings and repeat customers.
The 10 questions
- Which number will you move, and by how much? Look for bookings, sales, footfall or repeat customers, not followers.
- Who exactly will work on my brand? Meet the people, not just the pitch team.
- How often will you be on the ground? For businesses with a physical space or events, presence matters.
- How do content, ads, events and loyalty connect in your plan? Separate vendors usually means nothing connects.
- What will the first 90 days look like? Expect discovery, a plan with targets you sign off, then execution.
- Can I see work for brands like mine? Ask for live examples you can check on Instagram or Google.
- How will you report, and how often? One clear monthly report beats a pile of screenshots.
- Who owns the accounts, content and data? You should.
- Are you open to performance-linked fees? It shows confidence in results.
- What will you need from my team? Good partners are clear about access, approvals and time.
Red flags
- Guaranteed follower numbers or "viral" promises.
- No access to your sales or booking numbers.
- Reports that only show reach and likes.
- Long lock-in contracts with no review points.
Agency or growth partner?
An agency delivers posts and campaigns. A growth partner works inside your business, measures commercial results and runs strategy, content, ads, events and loyalty as one team. SCAIL works as a growth partner for consumer brands in Gurugram, with a week-one discovery, a 90-day plan you sign off, weekly adjustments and one monthly report.
Key takeaways
- Hire for a business number, not for posts.
- Meet the actual team and see live work for similar brands.
- Insist on clear monthly reporting and ownership of your accounts.
- Performance-linked fees signal confidence.
Frequently asked questions
What should I ask a marketing agency before hiring?
Ask which business number they will move, who will work on your account, how often they will be on the ground, how content, ads and events connect, how they report, who owns the accounts, and whether fees can be linked to performance.
What is the difference between a marketing agency and a growth partner?
An agency typically delivers posts and campaigns and reports reach. A growth partner works inside the business, connects strategy, content, ads, events and loyalty, and is measured on sales, bookings, footfall and repeat customers.
Want this for your brand?
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